Film photography has seen a major resurgence over the past decade. Despite the rapid advancement of camera technology making it easier than ever to take reliably clear and clinically sharp photos, there’s something about the manual process of film that keeps drawing people back. 

There are two main aspects that I would argue have made the film renaissance viable. First is the quality of old equipment and techniques. If you’ve ever picked up a film camera from before the 1980s, you’ll know what I’m talking about. All-metal components and sturdy builds have helped these machines pass the test of time, and it’s not uncommon to find 70-plus-year-old cameras that, aside from needing a little grease, are in perfect working order. 

The second is the advancement of film processing technology. This may sound at odds with the first point, but advancements in development and scanning technology have allowed people to develop their own photos at home with little issue. What would have taken days or weeks to develop in industrial labs decades ago can now, with the right materials and a little know-how, be done in hours from the comfort of people’s homes. It’s easier than ever to get into film photography and make good photos. 

With these two factors, film photography—an art form that’s more than 150 years old—has been able to evolve and adapt, enabling it to thrive in a modern era. 

When I shoot on film, I’m often reminded of our cooperative and the similarities it shares with film photography. Land O’Lakes has lasted more than 100 years because of the durability of the cooperative model, the resiliency of our member-owners and their willingness to evolve and adapt. With traditions rooted in generations of family farming, they’re able to augment age-old farming methods with cutting-edge technology to keep up with the demands of a modern, global food system.  

In many ways, photos on film act as a perfect visual metaphor for the farming industry. Fittingly, it's a comparison that Member Relations SVP Pete Kappleman has made as well, as it’s through photos that he is able to best convey this sense of legacy rooted in modernism. 

“I often try to illustrate this with my own pictures of my grandfather on our farm 85 years ago, and a picture of one of my grandkids in the same general vicinity today,” Pete says. “I think of it often when I’m working in the field. I know that field has been worked by someone in my family for the last 150 years, and I’ve got a grandkid riding with me in the tractor. That’s what American agriculture is all about. It’s more than an occupation. It’s a lifestyle and commitment to feeding the planet.” 

He emphasizes even though how farms operate has changed drastically over the last century, the need for a cooperative model has remained a constant. 

“Back in the day, we had people going out to dairy farms working with members on basic animal care and hygiene techniques. We don't really do a lot of that anymore because that expertise lies on the farm,” he says, “so they don't need us for that anymore. But there are other areas that evolve such as cybersecurity, technology, data management and marketing, to name a few. Our members are always going to need us, but what they need us for is constantly evolving” 

Land O’Lakes is, as the tagline says, Rooted In Tomorrow. So, as a way to visualize the essence of that mantra, take a look at three modern member farms through the lens of a Houghton Ensign-Cupid, a film camera that is just one year younger than our 105-year-old cooperative.