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Land O’Lakes SUSTAIN, La Crosse Seed LLC to collaborate on cover crop use, education

As growers turn to cover crops to improve soil health, training and farm-by-farm approach will help maximize results

Land O’Lakes SUSTAIN, La Crosse Seed LLC to collaborate on cover crop use, education


ARDEN HILLS, Minn. and LA CROSSE, Wisc. (September 10, 2018) – Land O’Lakes SUSTAIN and La Crosse Seed LLC today announced a collaboration to enhance farmers’ use of cover crops, harnessing multiple education platforms to amplify on-farm benefits to soil health.

“Cover crop use is an important strategy for farmers, safeguarding soil health and continued productivity. This new collaboration bolsters our efforts at Land O’Lakes SUSTAIN to showcase the benefits of cover crops through a farm-by-farm approach rooted in education,” said Matt Carstens, senior vice president of Land O’Lakes SUSTAIN. “Land O’Lakes SUSTAIN is working with the experts at La Crosse Seed to provide cover crop seeds when farmers and agricultural retailers need them, and to also provide comprehensive education that helps to maximize the benefits of cover crops on every farm.”

Through the collaboration, Land O’Lakes SUSTAIN and its network of agricultural retailers will turn to La Crosse Seed for cover crop seed supply and for related educational services and training for growers – aimed at increasing overall adoption of cover crops, but more importantly encouraging the use of the right cover crops for every farm and every field.

“La Crosse Seed is pleased to work alongside Land O’Lakes SUSTAIN to help farmers implement cover crop programs that are specifically tailored to their fields, ensuring the maximum benefits for soil health, water quality and future profitability,” said Patrick Reed, national sales director, La Crosse Seed. “This collaboration is an exciting step that demonstrates our shared commitment to increase cover crop use throughout the region.”

Today’s announcement is part of Land O’Lakes SUSTAIN’s goal to lead the way on soil health insights for farmers and agricultural retailers. Learn more here. For more on La Crosse Seed and its Soil First® premium cover crop seed visit

Media Contact:Chuck Lippstreu: 612.368.5600

About Land O’Lakes, Inc.
Land O'Lakes, Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry leading operations that span the spectrum from agricultural production to consumer foods. With 2017 annual sales of $14 billion, Land O'Lakes is one of the nation's largest cooperatives, ranking 216 on the Fortune 500. Building on a legacy of more than 97 years of operation, Land O'Lakes today operates some of the most respected brands in agribusiness and food production including LAND O LAKES® Dairy Foods, Purina Animal Nutrition and WinField® United. The company does business in all 50 states and more than 60 countries. Land O'Lakes, Inc. corporate headquarters are located in Arden Hills, MN.

About La Crosse Seed LLC
La Crosse Seed has paired an unmatched portfolio of high quality forage, cover crop and turf seed with knowledgeable and experienced sales and support staff since 1947. Distributing premium seed and related products through dealers across the Midwest and beyond, La Crosse Seed has become a trusted industry leader by offering quality products, service and support to create a one stop solution for ag and turf retailers nationwide. In addition to unmatched support and logistics, La Crosse Seed partners with top breeders to continually deliver new and innovative seed solutions to maximize quality and profit potential. Learn more about La Crosse Seed at

4001 Lexington Avenue North Arden Hills, MN 55126 | Mailing: P.O. Box 64101 St. Paul, MN 55164-0101 | 651.375.2222