Purina Animal Nutrition announced the launch of Square 125 -- a new innovation platform harnessing the power of its collective PhDs, animal care experts and thought leaders to solve the next big challenges in animal nutrition, performance and sustainability.
The company -- a wholly owned subsidiary of Land O’Lakes, Inc., is commemorating its 125th anniversary by inviting people to share what they believe will be the greatest future challenges preventing animals from achieving greatness, spotlighting the importance of innovation in animal nutrition.
“Over the past 125 years, the Purina brand has been known for innovation and never settling for the status quo,” says Dave Hoogmoed, president of Purina Animal Nutrition and executive vice president of Land O'Lakes, Inc.
“Purina is founded on the belief that through nutritional innovation, it can foster excellence in animals and inspire a sense of pride in the people who care for them. As we celebrate this momentous milestone, we are spotlighting what it takes to consistently achieve greatness.”
The Square 125 platform is one way Purina is continuing its legacy of innovation and close commitment with the customers it serves. The platform aims to challenge conventions and showcase solutions that extend beyond new product launches, showcasing their leadership in the industry.
Challenges shared on Square125.com will be used to inspire the next 125 years of animal nutrition solutions. Purina will be launching Square 125 projects throughout 2019, addressing needs of today and tomorrow.