While the country continues to face uncertainty, Land O’Lakes member-owners work tirelessly to ensure the food supply chain remains strong, whether at home, at school or at the restaurants that have faced challenges in 2020.
This series stems from our All Together Better™ marketing campaign, representing a continuation of our commitment to putting our members front-and-center for our consumers and telling our farmer-owned story.
That’s why Land O’Lakes Dairy Foods business has launched Where Goodness Grows, a six-part digital video series designed to connect everyday people with the farmers who are so critical to delivering the food they enjoy.
Sharing our members’ stories with the world
Where Goodness Grows is hosted by (and produced remotely from the kitchen of) Amy Brown, co-host of iHeartMedia’s award-winning country music radio show, “The Bobby Bones Show.” In each episode, we’re profiling a Land O’Lakes member-owner and their family, along with a delicious recipe using—of course—Land O’Lakes butter.
“We created Where Goodness Grows to give our farmer-owners a platform to share hope and positivity, which can be just as nourishing as the food they produce,” said Catherine Fox, Vice President Dairy Foods Marketing, Land O’Lakes, Inc. “Through this storytelling platform, we are adding dimension to the way most people imagine dairy farmers by shining a light on the amazing things they do. There’s plenty of goodness to share.”
Adding to the goodness
As part of its ongoing commitment to ending hunger in the U.S., Land O’Lakes is donating one pound of macaroni and cheese for a guaranteed maximum donation of 100,000 pounds of macaroni and cheese (equivalent to 83,000 meals) to Feeding America® for every comment on or share of a Where Goodness Grows episode.
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Episode One: Turtle Bars & Butterfly Migrations
Meet Richard and Donna and the entire Westra family from Tulare, CA. Host Amy Brown talks to the family about their delicious oatmeal turtle bars and their special bond with Haiti.
Then, play a quick game to test your dairy knowledge and jump on to a great chat with Sadie Frericks from Blue Diamond Dairy in Melrose, MN to talk about her experience caring for a group of Monarch butterflies who decided to call her farm “home.”
Sadie’s efforts caring for pollinators is just one example of the type of environmental stewardship and conservation stories we will be sharing more broadly with customers and consumers in the year ahead.
Watch the episode now:
Follow along here for more episodes as they launch.