We kicked off June Dairy Month with our second annual enterprise-wide Raise a Glass World Milk Day social media activation. For 24 hours, our social media channels featured photos of, and tributes to, Land O'Lakes women in dairy farming.
The 2018 campaign received over 9,000 total likes, comments and shares across our social channels, with over 1.5 million total impressions. An additional 12,000 engagements came from the 4H channels.
Thanks to all the participation and support, the campaign goal was met, and the Land O'Lakes Foundation donated $20,000 to the 4-H youth organization.
Our donation to @4H will help fund programs that provide kids with hands-on learning and education in areas like health, science, agriculture and citizenship.