Ree Drummond and Land O’Lakes launch a new frontier for butter with
LAND O LAKES® Butter with Olive Oil & Sea Salt
Arden Hills, Minn. – (MAY 17, 2012) Ree Drummond, known to fans of her blog, cookbooks and TV show as The Pioneer Woman, has joined the Land O’Lakes family to help home cooks discover a new frontier in their kitchen with LAND O LAKES® Butter with Olive Oil & Sea Salt.
“Butter is a very important ingredient in my cooking, and I’ve been a loyal Land O’Lakes user for many years. There’s hardly a more authentic partner for the Pioneer Woman! My fridge is filled with pounds of LAND O LAKES® butter,” says Drummond. “I love the flavor butter adds to dishes. There’s just no substitute for it.”
Many consumers have embraced olive oil and sea salt in their everyday cooking, often combining the ingredients with the rich flavor of butter. LAND O LAKES® Butter with Olive Oil & Sea Salt conveniently works in place of other oils or cooking agents, while enhancing the flavor of favorite recipes.
“Even if I begin a recipe with olive oil, I almost always toss in a tablespoon or two of butter to add a boost of flavor and color to whatever I’m sautéing,” said Drummond.
Land O’Lakes and Drummond will launch their partnership this month to help cooks explore the culinary possibilities in their own kitchens with new LAND O LAKES® Butter with Olive Oil & Sea Salt. This butter, combined with olive oil and sea salt, enhances the flavor of any favorite, go-to recipe, and can help make simple weeknight meals during busy family times easier.
LAND O LAKES® Butter with Olive Oil & Sea Salt will be part of the Land O’Lakes exclusive half-stick line. This is one of three options available in premeasured, easy-to-use half-sticks, individually-wrapped to keep the butter tasting fresher, longer.
“I'm in love with the new LAND O LAKES® Butter with Olive Oil & Sea Salt. It has a slightly lighter quality than regular butter, and there's just a hint of olive oil flavor. With the added bonus of sea salt, this new product adds such a beautiful, enhanced flavor to dishes,” Drummond adds.
The partnership with Drummond was a strategic choice for Land O’Lakes to help excite and educate a new generation of moms on the ease and flavorfulness of cooking with butter. Drummond will provide exclusive recipes, helpful tips and new spins on old favorite recipes through videos housed exclusively on landolakes.com. She will also launch a national media tour and special on-air vignettes highlighting the easy uses and fresh taste of LAND O LAKES® Butter with Olive Oil & Sea Salt, which will air exclusively on the Food Network and Cooking Channel in the fall.
“We are thrilled to have Ree join us to share the news about our new product, Butter with Olive Oil & Sea Salt, and help families put wholesome, delicious food on the table,” said Heather Anfang, director of marketing at Land O’Lakes. “Ree is representative of so many busy moms who want to discover new, easy ways to make weeknight meals.”
Look for Drummond’s recipes, tips and ideas on www.landolakes.com beginning on May 17, 2012.